
Have you ever wanted to be a DJ or tell the world what you think? Well, now you can and people of all ages are doing so using inexpensive yet modern technology available online.
Today while corresponding via email with a new online acquaintance I was asked…
What is the best way to go with podcasting? Are there really a lot of listeners?
As for the best way to go about podcasting? Truthfully I can’t say this is the best way as I haven’t delved into the world of podcasting myself. Not so sure my voice would make for good listening so this is one thing from which I’ve shied away. (My southern accent was once banned from backing up the receptionist when I was employed at a firm in Chicago. Naw, I wasn’t upset.
) I can, however, point you in the direction of the location of tools you’ll need for podcasting.
First, you need the tools to record your message and publish it. You can get free recording software from Audacity. Then you will need hosting space to store your audio file so it’s accessible to your audience of listeners. For some tips on how to create your podcast audio files check out Jason Van Orden’s definitive step-by-step guide on how to podcast without breaking the bank .
Second, yes, there are a lot of listeners. The trick is rounding them up and the best way to do that is to spend time on the internet socializing with others with an interest in your message(s). You also will need to use traditional methods of marketing offline such as, for instance, passing out your business card that includes a web address to your podcasts.
I use the term socializing because that’s really the best method in my opinion of marketing be it online or offline. You want to become active in the social circles, or networks as they’re more often referred to online, of those who share your interests. You can find social networks by searching on Google’s search engine using the search terms social network baby boomers or social network plus whatever term(s) best describe(s) you and your interests.
Once you’ve developed relationships with others, extend an invitation to those in your circle and also ask that they invite others to listen, too. Setup an email list that listeners can opt into if they so desire as a means of also getting your podcast out there. Subscribers of your email list can forward email messages received from you to those they believe will be served by the information you share. This will also help to grow your listening audience.
It’s never too late to get started. As a Baby Boomer I’m sure you have a wealth of information and a library of your own favorite music from a lifetime of experience and collecting to share that will be entertaining and/or helpful to somebody in someway so Go For It!
I’d love to hear how it works out for you, too, so come back and fill me in, K?